![]() ![]() ![]() On top of letting F1 use its 54,000-square-feet wrap-around exterior LED screen through the weekend, it will host a “recovery brunch” inside the venue on Sunday, the day after the Saturday-night race.Įvent Chief Commercial Officer Emily Prazer told SBJ that it will mainly be sponsored content appearing on the Sphere in what will essentially be a notable value-add to the event’s partners, though it was unclear if there will also be on-track-related content during practice, qualifying and the race. Owned by MSG Co., the Sphere has been a presenting partner of the F1 Heineken Silver Las Vegas Grand Prix since the night it was first announced in early 2022. F1-related content will start appearing on the Sphere in Las Vegas today and run through Sunday, in what will almost certainly be regarded as the largest sports activation to date with the buzzy venue. ![]()
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